Create unique, accurate page titles
A title tag tells both users and search engines what the topic
of a particular page is. The <title> tag
should be placed within the <head> tag of the HTML document.
Ideally, you should create a unique
title for each page on your site.
Good practices for page title tags
• Accurately describe the page’s content – Choose
a title that effectively communicates the
topic of the page’s content.
Avoid:
• choosing a title that has no relation to the content on
the page
• using default or vague titles like “Untitled” or “New
Page 1″
• Create unique title tags for each page – Each of
your pages should ideally have a unique
title tag, which helps Google know how the page is distinct from
the others on your site.
Avoid:
• using a single title tag across all of your site’s
pages or a large group of pages
• Use brief, but descriptive titles – Titles can
be both short and informative. If the title is too
long, Google will show only a portion of it in the search result.
Avoid:
• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags
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